There’s no doubt that online grocery shopping is gaining momentum in India and it is supposed to be the future of how we buy food items but, are we there yet? The question is are completely prepared to give up mom & pop stores and rely on a third party to select the freshest of the veggies and other household food items on our behalf?
According to a survey done by Vixxo a whopping 87% of shoppers still prefer to visit brick-and-mortar stores for primarily two reasons:
But there’s no denying that, online grocery shopping is not going anywhere and us Indians are going to get more comfortable with it, in coming years.
As per the numbers, India’s food and grocery market, which is pegged at estimated $300-350 billion today; would constitute around 66% of total retail revenue by 2020 [Ref: https://economictimes.indiatimes.com]
BigBasket.com is India’s largest online grocery store introduced an unseen hassle-free way of browsing and shopping for groceries, among Indians. BigBasket currently operates from Bangalore, Mumbai and Hyderabad and has a diverse portfolio and enviable growth story to showcase.
Another prominent player in the market is Grofers, Albinder Dhindsa and Saurabh Kumar founded Grofers in 2013 as a platform delivering grocery items to online customers sourced from neighbourhood stores. The founders then decided to build warehouses and switched to an inventory-led model. The model paid-off and Grofers has grown by about six times in 2017-2018.
The latest development in the sector happened when in May, 2019; the leading e-commerce player Flipkart launched their online grocery segment, to capture a large market share.
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