The most anticipated Cricketing event is here and a host of brands which are associated with this mega sports event would earn huge visibility throughout the tournament.
The ICC Cricket World Cup is organized by the sport's governing body, the International Cricket Council (ICC), every four years. The tournament is viewed by millions from all over the world, especially the Cricket-playing nations and is considered the "flagship event of the international cricket calendar" by the ICC.
The first World Cup was organized in England in 1975. The first three World Cups were held in England. 1987 onwards, hosting is being shared between 14 ICC members in a rotation system.
The ICC official website says that its partnership proposition recognizes the importance of international awareness, targeted and emerging markets and increased engagement with audiences.
The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors.
The current ICC partners are:
In an announcement made on 20th May, 2019, the International Cricket Council states that Uber, the world’s largest personal mobility company, would be an official sponsor of the ICC Men’s Cricket World Cup 2019
(Image Courtesy: https://www.durhamcricket.co.uk/)