The Story Of OYO ROOMS Which Would Surely Make You Feel Inspired!
A few years ago, a college dropout backacker noticed that there is an untapped opportunity to organize and aggregate local neighborhood hotels of the country. In 2018 his endeavor turned into a $5 billion venture.
OYO Rooms needs no introduction! Now 26 years old, Ritesh Agarwal, Founder and CEO of OYO, began his journey in January 2013. His first hotel was in Gurgaon. For OYO Rooms, the capital infusion was done by SoftBank Vision Fund, Sequoia Capital, and Lightspeed Venture Partners.
When Ritesh Agarwal started his venture, his aim was to disrupt India’s hotel sector which was a market worth less than $7 billion back then. By 2020, it is expected to reach $13 billion. In 2013, when on a backpacking trip Ritesh discovered the terrible standards of budget hotels in India, he decided that he would start an Airbnb- style online home-stay service to enhance and improve Indians’ travel experience. He climbed the success ladder pretty quickly and was selected for the “20 under 20” ‘Thiel Fellowship’ in 2013. He was the only Indian to be chosen for this high-status two-year program designed by Peter Thiel, the founder of PayPal.
At present, OYO Rooms is present in a total of 736 cities across the world. OYO is now present in India, China, Malaysia, Nepal, Indonesia and UAE. They have expanded multi-fold and now has 12000+ exclusive hotels in its kitty with 330000+ exclusive rooms. Moving forward, OYO has also introduced many innovative experiences, especially, keeping the younger travelers in mind. OYO Total Holidays now offers ‘All-in-one’ packages. OYO has also collaborated with Weddingz.in which offers hassle-free wedding events at guaranteed prices.
OYO also offers plans OYO Wizard which is available in 3 categories – Blue, Silver and Gold. Under this package, one can avail of 5% additional discount on all Wizard member hotels and 10% on Wizard base.
The entire OYO experience is available on smart phones through OYO mobile app.
(Image Courtesy: https://www.strawberrybranding.com)
Top Clothing Brands Which Are One Hundred Percent Indian!
With each passing day, Indians are becoming more and more fashion conscious and the proof is in the market, today! The clothing market in India is inundated with many Indian brands which are no way inferior to the foreign brands and are real competitions for them. The price-conscious Indians are inclining toward ‘Desi’ brands as they are trendy as well as more reasonably priced than the international brands. Here are the top players:
Allen Solly: Allen Solly is a brand from the house of Madura Fashion & Lifestyle, which is a division of Aditya Birla Fashion and Lifestyle. One of India’s fastest growing apparel brands, Allen Solly is a premium player in the retail sector. However, the brand also offers affordable products besides luxurious products. The brand offers something for every age group and for both men and women.
Louis Philippe: Though the brand name sounds very much international, this is a pure Indian brand which is into premium men’s clothing. They offer formals, semi-formals, custom-made clothing, and accessories for men. The brand is named after Louis Philippe, the king of France, and was launched in India in 1989. Louis Phillippe is owned by Madura Fashion and Lifestyle.
BIBA: With 150+ brand outlets and 225+ multi-brand outlets, BIBA is one of the best fashionable ethnic wear brands for women in the country. In 1988 Meena Bindra started BIBA from her home in New Delhi. At present, BIBA products are available at their retail outlets and one can also order them from the online retail stores like Myntra, Jabong, Amazon, etc.
Raymond: While talking about Indian fashion brands, no one can ignore the iconic Raymond! Headquartered in Mumbai, the brand is the largest integrated manufacturer of worsted fabric in the world. In India, the company has a distribution network of more than 4,000 multi-brand outlets and over 637 exclusive retail shops. The company also exports to over 55 countries.
Fabindia: As the name clearly suggests Fabindia is India’s largest private platform for products that are made the traditional way by using traditional techniques. Fabindia links over 55,000 craft based rural craftsmen to urban markets, creating employment opportunities for the skilled rural workforce.
(Image Courtesy: https://thesocialrush.com))
Online Grocery; The New Trend India Is Warming Up To!
There’s no doubt that online grocery shopping is gaining momentum in India and it is supposed to be the future of how we buy food items but, are we there yet? The question is are completely prepared to give up mom & pop stores and rely on a third party to select the freshest of the veggies and other household food items on our behalf?
According to a survey done by Vixxo a whopping 87% of shoppers still prefer to visit brick-and-mortar stores for primarily two reasons:
But there’s no denying that, online grocery shopping is not going anywhere and us Indians are going to get more comfortable with it, in coming years.
As per the numbers, India’s food and grocery market, which is pegged at estimated $300-350 billion today; would constitute around 66% of total retail revenue by 2020 [Ref: https://economictimes.indiatimes.com]
BigBasket.com is India’s largest online grocery store introduced an unseen hassle-free way of browsing and shopping for groceries, among Indians. BigBasket currently operates from Bangalore, Mumbai and Hyderabad and has a diverse portfolio and enviable growth story to showcase.
Another prominent player in the market is Grofers, Albinder Dhindsa and Saurabh Kumar founded Grofers in 2013 as a platform delivering grocery items to online customers sourced from neighbourhood stores. The founders then decided to build warehouses and switched to an inventory-led model. The model paid-off and Grofers has grown by about six times in 2017-2018.
The latest development in the sector happened when in May, 2019; the leading e-commerce player Flipkart launched their online grocery segment, to capture a large market share.
(Image Courtesy: https://www.zestlabs.com)
The Inspiring Story Of Balaji Wafers & Chandubhai Virani
Balaji Wafers has become a household name in many parts of India. Chandubhai Virani, the 60-year-old founder and director of Balaji Wafers Private Limited, has a story that can inspire all of us. He started making potato wafers in 1982. His was a very humble start with an investment of just Rs 10,000, at his own house. His company then went on to become a large brand that had a turnover of Rs 1,800 crore in 2017.
Chandubhai Virani is known to be a down-to-earth person who leads a very low profile life. If one visits his office, he can see his walls are adorned with pictures of his father, his gurus and Swami Vivekananda.
Balaji Wafers is arguably the largest domestic potato wafer brand snack brand in the country. In his earlier years, Chandubhai started as a gate-keeper at Astron Cinema in Rajkot. His dedication and hard work at the cinema were noticed by Govindbhai – the cinema owner, who handed over the canteen to him on contract basis in 1976. Before Balaji Wafers was founded, for six years they ran the canteen, and thereafter decided to invest around INR 20,000 and start their core business.
From that point the success story of Chandubhai Virani started and never stopped!
Balaji Group is based out of Rajkot, Gujarat. This company is one of the leading manufacturers and distributors of potato chips and packaged snacks such as Wafers, Banana Wafers, Masala-Wafers, Simply-Salted-Wafers, Tomato-Wafers, Sev, Chanal-Dal, Gathiya, Moong-Dal etc. Balaji Gorup, today, is a Multi Million Dollar company.
During its growing years, a desperate need of bringing in latest technology was felt and in 1999 Balaji Wafers installed Gujarat’s first fully automated potato chips plant and then another one in 2003-04 with a capacity of 1,200 kg per hour. Their growth escalated quickly and by 2006, Balaji captured a 90% share of the potato chips market in Gujarat. Besides Gujrat, they continued to grow in the markets of Maharashtra and Rajasthan.
By 2017, Balaji owned four plants in India with a total processing capacity of 6.5 lakh kg of potatoes and 10 lakh kg of namkeen a day. Besides potato wafers, Balaji also makes around 30 varieties of salted snacks and savories.
(Image Courtesy: https://www.today.com)
2019 ICC Cricket World Cup Is A True Celebration Of Brands
The most anticipated Cricketing event is here and a host of brands which are associated with this mega sports event would earn huge visibility throughout the tournament.
The ICC Cricket World Cup is organized by the sport's governing body, the International Cricket Council (ICC), every four years. The tournament is viewed by millions from all over the world, especially the Cricket-playing nations and is considered the "flagship event of the international cricket calendar" by the ICC.
The first World Cup was organized in England in 1975. The first three World Cups were held in England. 1987 onwards, hosting is being shared between 14 ICC members in a rotation system.
The ICC official website says that its partnership proposition recognizes the importance of international awareness, targeted and emerging markets and increased engagement with audiences.
The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors.
The current ICC partners are:
In an announcement made on 20th May, 2019, the International Cricket Council states that Uber, the world’s largest personal mobility company, would be an official sponsor of the ICC Men’s Cricket World Cup 2019
(Image Courtesy: https://www.durhamcricket.co.uk/)
Top Loan Apps For Quick Assistance If You Are In Need Of Instant Fund
All of us find ourselves in tight corners once in a while, when a need of fund gives us sleepless nights. If you are in such a situation and are looking for a quick bailout, then read on to know about the top loan Apps that are currently available in the market.
MoneyTap: MoneyTap is India’s first App-based credit line. Through MoneyTap, you can just a part of your credit line at a time and you pay interest on only the amount you use. The App offers ‘no-usage-no-interest’ feature. This App is a personal loan App which can make your life easy when you are facing a financial crunch. MoneyTap is currently servicing clients in Delhi NCR, Mumbai, Bangalore, Hyderabad, and Chennai as well as 30+ cities in India.
Indiabulls Dhani: Indiabulls Dhani is definitely one of the best in the business. This is a part of Indiabull ventures. You can get personal loan almost instantly by using their App the loan is unsecured. There is no need for physical documentation checks to avail of personal loan from Indiabulls Dhani. You can get personal loan up to 15 Lakh using this App. The processing fee of loan is 5%.
PaySense: This Company is founded by Sayali Karanjkar and Prashanth Ranganathan. PaySense offers Instant Personal loans from Rs. 5,000/- to 2 Lakh for salaried people. One can choose tenure between 3 Months to 24 Months as per his preference and replaying ability.
EarlySalary: EarlySalary is positioned as salary advance App. You can get cash advance ranging from Rs.15000 to Rs.2 Lakh using this App. No credit history required for availing loan using this App. They charge an interest of 2-2.5% per month on loan amount. EarlySalary charges 2% processing fee for availing loan using this App.
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The Success Story Of Nykaa
Nykaa was founded by Falguni Nayar in the year 2012. Falguni Nayar was the former managing director of Kotak Mahindra Capital Company. Gradually but surely, Nykaa has become one of the most popular brands in the beauty eCommerce & Retail Industry.
In fact, Falguni Nayar’s extra-ordinary story is a perfect example of woman-power and her journey is a true inspiration for all of us – irrespective of gender. The venture started off as a one-stop shop for the cosmetics and beauty wellness products. After a humble start, she went on building up her empire which now stands tall at 200 crores plus.
Falguni Nayar’s story also tells us that if one dreams to achieve big, time and age shouldn’t matter. An IIM graduate Falguni spent 19 years working as an investment banker with the Kotak Mahindra group. In the year 2012 that she took the huge decision of quitting her job and start her an entrepreneurial journey. Nykaa as a brand stood out and made extra-ordinary progress because of the successful incorporation of technology and sound business strategies, Nykaa created a huge customer base for itself. In a short span which helped the brand when it introduced its own makeup and skincare line in the market.
If you don’t already know about Nykaa; it is an e-commerce portal which offers beauty and wellness products of various leading brands such as Lakmé, Maybelline, L'Oréal Paris, etc. Besides the portal, Nykaa also has its offline presence in stores and they are expanding their network of stores at a rapid speed. Nykaa now stands as a one-stop solution to everything required by a woman, be it feminine hygiene or luxury makeup, it offers all.
In their product range, they have all types of make-up products including tools, brushes and make-up kits besides skin care, hair care, wellness, fragrance, personal care products and much more. Check their website for seasonal offers, discounts and beauty advices. Recently, Nykaa has started collaborating with international brands and introduce brands like HUDA Beauty, Kiko Milano, Wet and Wild, etc. to the Indian buyers.
(Image Courtesy: http://www.curiousandconfusedme.com)
Amar Ujala – First Choice Of New-age Readers In UP & Uttarakhand
There is a popular notion that the new-age readers, especially students are moving away from Newspapers and are turning to social media for their daily doses of news. However, if we go by IRS 2019 Q1 report, we would see that at least in UP & Uttarakhand, significant numbers of young readers, especially students are reading a publication, even now. The publication which is popular among the young readers is Amar Ujala. Around 1.31 crore of readers prefer it over other news papers.
Amar Ujala is one of the India’s largest newspapers with a total readership of 4.65 crore as per Indian Readership Survey (IRS). Amar Ujala has 20 editions; it is present in 7 states and 1 union territory covering 179 districts. Amar Ujala has a circulation base of 27.11 lakh copies (2.88 lakh copies of variant included) (Source: ABC July-December 2017), it covers Uttarakhand, Himachal Pradesh, Jammu, Haryana, Chandigarh, Punjab, Delhi NCR and Uttar Pradesh.
Besides the mainline newspaper and the city pull outs, Amar Ujala publishes a number of supplements based on topics like jobs, entertainment, women and others. For example, 'Manoranjan' is a 4 page supplement focusing on entertainment which is published on Sundays across all its editions. Similarly, 'Rupayan' is a 16 page weekly magazine which is published every Friday. This one is a women-special supplement.
Amar Ujala also has a strong presence in Hindi online space. From 1999, www.amarujala.com has been one of the fastest growing Hindi news websites in India, which focuses on news and analysis, business, sports, technology entertainment, lifestyle and astrology.
Besides broadsheet and online news website, Amar Ujala also has a books & magazine division.
(Image Courtesy: email@example.com)
An Emotional And Sad Farewell To Jet Airways
A little past Wednesday mid-might Jetlite flight no. S2 3502 landed in Mumbai airport’s terminal 2 and an 25 years old journey ended – well apparently, for now, at least!
Jet Airways announced suspension of its operations on Wednesday with potential investors asking lenders to take an upto-80% haircut on their Rs 8,500-crore debt. After a long period of uncertainties and desperate attempts to save the ailing Airlines, the lack of interim funding has finally resulted into its close-down. The fall started with international operation and then came the domestic. Jet owes Rs 8,500 crore to its bankers, about Rs 3,000 crore to vendors and fuel companies which is in addition to the pending salaries of 16,000 of its employees.
Jet Airways has been India’s favorite Airline for 25 years. From its launch, the Airline stood out for its stylish, professional and customer-centric attitude. The crew, the ground-staffs, the remote customer care team – were well-trained to maintain this image of the Airline. Besides, the Airline was the one of the best paymasters among Indian Airlines.
The lenders have commented that they would like to rework all lease and engineering contracts of Jet and bring down lease rentals by half. Even after all these cuts, experts estimate that Jet will need up to Rs 20,000 crore over the next 3 years to resume and continue its operation.
The Jet employees as well as lakhs of its passengers are now hoping that one of the four bidders - Etihad Airways, TPG Capital, Indigo Partners and NIIF, who have expressed interest for Jet Airways, would be chosen on May 10, by the lenders.
ITC Working To Strengthen Its Backend For Next Level E-Choupal Initiative
Diversified conglomerate ITC Ltd is working on an aggregator model to strengthen its backend for its e-Choupal initiative which currently enables four million farmers in the country digitally.
At an event organised by the CII, Sanjiv Puri, managing director at ITC said, “There are huge opportunities which comes with digital technology. For our e-Choupal initiative, we are working on a backend which will empower a set of rural youth who in turn can help the farmers”.
It is expected that under this initiative, which is in its pilot stages, a set of rural youth will be trained digitally who can learn modern technology and mining a mobile phone app for data and pass on their knowledge to the farmers as well as provide them with specific inputs.
This aggregator model, which includes a mobile phone app, will be the fourth version of the e-Choupal which will become the aggregator of e-services to the farmers. The existing one offers personalised crop management advisory services and increases the employability of the rural youth besides providing other digital services.
It is projected that under the version 4.0 of e-Choupal, digital technology will no longer be limited inside a kiosk and will be made available on the mobile platform.
Complementing the digital infrastructure is Choupal Pradarshan Khet which comprises customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.
Launched in 2000, the e-Choupal model, a network of village internet kiosks enable small and marginal farmers, who are de-linked from the formal market, to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices - improving their competitiveness and capacity to manage risk.
From its current base of 4 million farmers spread over 35000 villages through 6100 kiosks across 10 states, ITC has targeted to cover 10 million farmers under this initiative.
Car2drive Tie-Up With Sunrisers Hyderabad
Car2drive is world’s first multi-brand car subscription service. Recently Car2drive has announced their strategic mobility partner with Sunrisers Hyderabad for IPL 2019. This alliance is in tune with the brand’s increased focus on youth population through sports marketing including Cricket to strengthen its market share in cities in India.
Mohammed Asif, Managing Director, Mechknow India, and founder of Car2drive said, “As a start-up brand; Car2drive hopes to leverage the association and benefit with respect to visibility across the country and the ensuing spin offs.”
As part of this strategic association, Car2drive will be the “Lead Trouser” sponsor of Sunrisers Hyderabad this season and the association will entail a series of marketing activities and advertising campaigns including board branding, placards, branding on cheer leader podium and seats in designated stand.
Car2Drive is the world’s first multi-brand car subscription service which is poised to cater to two sets of customers:
Aspiring car-lovers, who can experience sophisticated models of cars on a subscription basis.
(Image Courtesy:http://car2drive.in/ )
IPL 2019: Netflix To Stream Documentary Of Mumbai Indians
If you are a Cricket fan, you can’t stay away from Indian Premier League (IPL) and if you stay in Mumbai, you can’t help but love the ‘men in the blue’ – ‘Mumbai Indians’! The Mumbai Indians team bagged the IPL trophy thrice across total 11 seasons of the tournament.
As IPL – season 12 is almost here, a treat for Mumbai Indians fans is going to be aired by the global online streaming platform. The eight-part documentary on the three-time Indian Premier League Champions Mumbai Indians will be made available on the platform from March 1st.
The documentary will feature the glorious journey of Mumbai Indians starting from the inception to the upcoming season 12. The documentary is expected to cover various on-field and off-field tales of the team as well as the tournament.
The documentary which has been produced by Condé Nast Entertainment is titled ‘Cricket Fever: Mumbai Indians’. Al Edgington, Joe LaBracio, Jeremy Finn, Jamie Stewart and James Maby are the executive producers of the project. It is believed that the documentary will feature viewpoints of Captain Rohit Sharma, Coach Mahela Jayawardene, owner Neeta Ambani and most importantly the loyal supporters of the team.
Rubco Echoes Kerala’s Rich Culture And Valor
Kerala state Rubber Co-operative Ltd. (Rubco) has a special character in the business arena and it has done something which is beyond just doing business. The company has redefined the way the co-operative sector functions and set the pace for the co-operative movement in Kerala today, the brand’s corporate site says.
Founded in 1997, Rubco started its journey with the objective of effectively utilizing the plentiful rubber resources of Kerala. Today, from a single unit company, Rubco has grown into a Rs.280 crore conglomerate with well-diversified operations and a market presence extending beyond the boundaries of Kerala.
Rubco manufactures and markets a variety of products. Their product range starts from footwear to furniture, from panel board to sleeping systems, from treat Rubber to coconut oil. The brand also manages multiple businesses such as Rubco Hawai Chappal Factory, Rubco Rubberised Coir Mattress Factory, Rubco Virgin Coconut Oil Project, Rubco Rubber Compound Mixing Plant etc.
Rubco has also entered into technological alliances with world leaders in the respective fields; the brand has done substantial investments in modern manufacturing facilities. Rubco is managed professionally by industry experts and ably supported by a committed workforce. Rubco is now poised to enter a high growth phase, with several new initiatives that will take the Group on a path of expansion and diversification.
The Queens Of Corporate India
India has finally started recognizing, valuing and celebrating her ‘super girls’ who are out there to conquer the corporate world. Women have always been superstars of their territories but for a long time, the corporate world was considered to be a man’s forte. But in modern India, more and more women are proving themselves in all spheres of life including entrepreneurship and highest level of corporate management.
Here are a few of the super women from the corporate world who have not just made their families proud but also the country:
Who doesn’t know Times of India? But only a few would know that Indu Jain who belongs to the Sahu Jain family is the current chairperson of India’s largest media group, Bennett, Coleman & Co. Ltd., which owns the Times of India and other large newspapers.
Kiran Mazumdar Shaw
The chairman and MD of Biocon, Dr. Kiran Mazumdar Shaw is a woman of strong will and iron determination which has led her company to become one of the biggest biotechnology brands of the country. She is also one of the richest women in India.
Naina Lal Kidwai
Naina Lal Kidwai is the country head of HSBC, who has played a critical role in monitoring functions and services of this bank throughout her career. She was the first woman to head an international bank and also the first Indian woman to graduate from Harvard Business School.
One of the most well-known faces amongst successful Indian women entrepreneurs -Indra Nooyi is the CFO and President of PepsiCo. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Her strong acumen for business has helped the company garner 30 billion dollars worth of crucial deals within two years.
Mallika Srinivasan has made a name for herself in a primarily male dominated industry. She is the chairman and CEO of Tractors And Farm Equipment (TAFE). A graduate from Wharton School, Mallika has taken TAFE to rank among the top three tractor companies.
Let's pray our tribute to all the iron ladies of our country who are making us proud, not just on Women’s Day, but every day.
The Story Of Mysore Paints
If we say Mysore, the immediate thought that probably would come in your mind is ‘Mysore Paak’ – the sinful, delicious, sweet dish that is. But ask a native of Mysore, he would give you a list of hundred things and places in Mysore which are mention-worthy and his list would probably the name of ‘Mysore Paints’, the famous paint brand which has been coloring Mysore’s walls since 1937.
The underlying principle behind the factory of Mysore Paints was to provide employment opportunities to the locals and for effective utilization of the natural resources of the forest. The item called “Lac” was used for the manufacture of sealing waxes. – the brand’s website states.
The company was founded by Nalwadi Krishnaraja Wodeyar, then the Maharaja of Mysore province under the nomenclature “Mysore Lac & Paint Works Ltd”. During 1989, it was renamed as “Mysore Paints & Varnish Ltd. The above unit was turned into a public Limited company during 1947.
The company’s product range is as colorful as its journey and they produce the followings:
The company has facilities including MPVL which has 6 important departments, land & building (the company owns 7 acres of land in the heart of the city, reserves & surplus and a sophisticated R&D centre.
(Image Courtesy: 7-themes.com)
The Story Of Bisk Farm
Bisk Farm is an immensely loved brand from Kolkata which makes mouth-watering biscuits, cookies, cakes and rusks. The brand is a fairly reputed in the market since its inception in the year 2000. The brand is owned and marketed by SAJ Food Products (P) Ltd, a part of the Aparna Group of Companies.
Bisk Farm has gained popularity quite early into their journey and now they rank amongst the top 3 bakery brands in the markets where it is available. The products from the brand are loved by youth and the elderly, alike. Heylo Cookies Butter Melt and Heylo Cookies Chocolate are two products from Bisk Farm bakery which are widely popular.
Bisk Farm is presently available throughout Eastern and North Eastern India, and parts of South, Central and North India. Moving forward, the brand has ambitious plans to expand its territory to the rest of the country.
The brand Bisk Farm has always known for its Innovation in the field of bakery and snacks products. The brand has always been careful about catering to every palette and it has thoughtfully designed its product range to satisfy all age groups.
Below are a few of their much-loved products:
(Image Courtesy: biskfarm.com)
Corporate Storytelling Is A Must To Engage With Your Customers
What is Corporate Story Telling?
The modern business world has become a highly competitive place where sustenance of the firm is the key. This is where strategies such as corporate storytelling get its role to play. It is the very aspect of a story, that it captures people’s attention and makes them remember, that makes corporate storytelling a wonderful step towards progress. We, as human beings have always liked stories, right from the bedtime childhood fairy tales to the famous novels of Chetan Bhagat and Ruskin Bond!
Corporate Story Telling, as the name suggests, is the spectacular way of establishing a strong bond with the common people. By the way of bringing the story of the brand, the organization and the company to life, it brings the people to become more of a part of the goal or vision that the organization strives to reach. It is, in fact, the entire population or the common man that makes the organization on the whole. This people includes all stakeholders related to the organization, the customers, the employees, shareholders and so on.
It is often the story of the entrepreneur or the emergence of the brand that takes the stage of attraction in people’s mind. One epitome of this kind of an entrepreneur-personality is Steve Jobs of Apple. It is truly inspiring to hear about the emergence of Apple Computers and is even today a hot chat-topic among the millennial worldwide.
The Significance of Corporate Story Telling - How does it affect the consumer engagement?
"Stories are a communal currency of humanity." -- Tahir Shah, inArabian Nights
Being one of the effective marketing strategies, corporate storytelling has its unique way of connecting with people. The organization and its brand reach the public with the help of the emotional content that story-telling focusses upon. People, which includes you and me, are better able to relate themselves to the organization, its goals, and purposes. Gradually, we are drawn to become the audience of the firm.
A very vital aspect to be talked about when discussing the benefits of corporate storytelling is customer loyalty. When we consider the SWOT analysis (Strength, Weakness, Opportunities, and Threats) of an organization, the major threat that often stands strong is customer loyalty. And an interesting fact is that those who have won them have never had to look back! When people get connected to the organization’s visions, it gets tough for competitors to deviate them and gain the market share. Even studies on advertising have revealed that it is more of the emotional responses to an ad that captures the audience more than the content of the advertisement.
We have classic examples of this. Even the Google’s reunion ad, which narrates the story of a granddaughter tracking down her grandfather’s childhood friend, whom he had not met after the separation between India and Pakistan, is a prominent example. Another exemplary of successful storytelling is by Nike. Nike is always known for their brand-people connectivity and one major source for this is simply their corporate storytelling!
Story Telling as a boon to the corporate – Is it necessary?
‘Corporate Story Telling’ is not a new concept. It started way back in the 1980s and the only change that occurs is the variation in dimensions and methods used to tell the stories. Earlier, corporate histories were connected with people’s meaningful stories. Today, with the advancement in technology and social media, we have even had campaigns with ‘hashtags’ that connect organizations with their target customers.
It is actually one of the best strategies, or in better terms, a ‘marketing technique or tool’ to gain the audience for business. We cannot also deny the fact that the storytelling renders positivity and enhances unity in human society. Corporate communities are created out of this method of corporate storytelling. Thus, an authentic, passionate story of the organization never fails to connect with the people’s heart. To put it in layman terms, powerful brands really know what corporate storytelling can do for their bottom line. They recognize the impact of a good story on their business, and consequently, every business now wants to ‘tell a story’.
The actual knack of telling a story – Getting it right!
"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions."
-- Michael Margolis
As mentioned earlier, we see the power of story-telling is not small for the corporate world. But most often, corporates just get stuck after getting the advice. They find it difficult to proceed from a particular point, that is, how and what is the storytelling techniques? What are the good examples of business story-telling to learn from? What can make the story capture the heart of the public and convert them to followers and buyers? All these questions are vital aspects to be thought about for making progress in the business.
So, let’s get to what actually works behind the success in story-telling. Basically defined, corporate storytelling is the strategic technique of using content to convey the message you wish to convey to the audience, being a good salesperson. This way turns out to create a bigger impact than the traditional advertising methods. Next, given the development in technology, the business world is more transparent and it becomes obvious that customers demand more. This means that the story that is told must be capable of influencing the customer behavior for the business to prosper. Stories help change the perception and deepen the relationship between the customer and the brand. The next important feature to concentrate upon is making the story interesting (inclusion of a dramatic element) to reach the right audience. Context, trust, and simplicity are three normal but powerful words to be set as standards for the story.Being consistent is another important thing to remember. As mentioned earlier, Apple and Nike are the best examples.
Techniques to improve corporate storytelling
Here are a few steps that can be followed to improve corporate storytelling –
It is also important to keep the following things in mind to make the storytelling better –
It is true just as Rudyard Kipling once said, “If History were taught in the form of stories it would never be forgotten!”
Image courtesy:-Pexel images
St. Angelos VNCT Announces Chennai Singhams Premier Futsal Team
St. Angelos VNCT is extending invitation to their star-studded announcing ceremony of St. Angelos VNCT Chennai Singhams Premier Futsal team. The company is also going to announce their official association with a leading film star as the brand ambassador of the team.
The Premier Futsal League is the world’s largest futsal league which begins in Mumbai on 15th September, 2017 with Bengaluru also playing host on 5 days. The finals would be played I Dubai on 1st October, 2017.
Sony TV is the official telecast partner and the matches will be telecasted live in 50+ countries.
The date of the announcement ceremony is 1st September, 2017, Friday. The venue of the event is The Grand Chola and the time is 7:30 p.m.
Coca Cola Golden Spoon Awards Honour Food And Grocery Retailers
BIG BAZAAR wins large format Food and Grocery Retail Award
The second day of the 11th annual mega congregation of the India Food Forum held in Mumbai last evening culminated with the Coca Cola Golden Spoon Awards, which honoured outstanding achievers among India’s leading food service chains and food & grocery retailers.
The jury comprised of distinguished personalities in the field of research and consulting with thorough insights into the business of foodservice/ food & grocery and included Ajay Macaden (Executive Director, Nielsen India), Ankur Shiv Bhandari (Founder & CEO, Asbicon Group), B. S. Nagesh (Founder, TRRAIN), Harminder Sahni (Founder & Md, Wazir Advisors), Sunil Kumar (Alagh Founder & Chairman, SKA Advisors), Prof. Ravi Dhar (Yale School of Management), Harish Bijoor (Founder / Harish Bijoor Consults), Saloni Nangia (President, Technopak India),Rama Bijapurkar (Expert Marketing Strategy & Consumer Behavior) among others.
The three categories of awards were:
Here is the list of winners across different categories: -
COCA-COLA GOLDEN SPOON AWARDS 2018
IMAGES FOOD SERVICE AWARDS 2018
IMAGES FOOD STARTUPS & INNOVATION AWARDS
Indian Food Start-ups Get Straight Entry Into Prestigious Amazon Global Launch Pad
Inner Being Wellness, 4700BC Popcorn and Earthy Tales share honours at India Food Forum
Bringing in disruption in changing the food taste in India, three start-ups clinched honours to be a part of the prestigious Amazon Global Launch Pad held at the India Food Forum 2018 here late evening Thursday.
The three start-ups -- Inner Being Wellness, 4700BC Popcorn and Earthy Tales, were selected out of 16 shortlisted over 184 in all. The 16-start-ups presented their ideas, execution strategy, implementation stages and payoff to an eminent jury panel of 16 members.
Congratulating the three winners - Amandeep Lohan, Head, Amazon Launchpad said, “The Amazon launch pad will work with the start-ups, who will have privileged access to a number of tools and mechanisms that will help launch products, get them discovered, build their brand, and help sell globally. These include inclusion in the curated Amazon Launchpad store, the one-stop destination to find products from entrepreneurial companies, seller development including account management and customized recommendations on product launches and enhanced quality content with unique product page experience and support to go global.”
The Launchpad is a unique program showcasing unique and exciting products from startups around the world, making it easy for them to launch new products to millions of Amazon customers. The Amazon Launchpad storefront offers customers a one-stop shop to discover a curated selection of cool and innovative products from entrepreneurial companies. Current Amazon Launchpad marketplaces include: US, UK, Germany, France, Mexico, Canada, China, Japan and India.
Among the three winners, Inner Being believes in the power of pure plant extracts, ancient wisdom and their synergy with modern research methodology while 4700BC Popcorn of Zea Maize has innovated different flavours by refining and funneling to the levels of ‘micro microns’ to derive unparalleled quality of taste and hygiene in popcorn segment.
Earthy Tales believes in ‘Farmers First’ and has encouraged and mentored farmers on going back to the age-old techniques of farming by using natural resources (cow dung, cow urine, neem, dhatura etc.) to increase soil fertility and natural pest resistance as also help them attain Organic Certification and reaching their products to the end customers within 24-hours.
Amritha William, Nutritionist and team of Inner Being Wellness; Chirag Gupta, Founder, Zea Maize that has developed the brand 4700BC Popcorn; and Narinder Sondhi, Co-Founder & Mentor, Deepak Sabharwal, Co-founder & CEO and H C Yadav, Co-founder and Mentor and team of Earthy Tales were conferred the award.
Apart from the Amazon awards, the eminent jury had also selected five more start-ups for the Coca Cola Golden Spoon Awards and Images Food Start-ups & Innovation Awards that included Frshly (Food Service Aggregator), The Thick Shake Factory (Food Service), Jarlie (Food service), Earthy Tales (Organic Farm to Fork) and Numbermall (B2B platform for food and grocery suppliers and retailers).
About IMAGES GROUP:
Recognized by the international retail community through its B2B Magazines, business conferences, exhibitions, research publications, and digital media, the IMAGES GROUP is India's largest retail intelligence organization that is trusted as the catalyst for profitable growth of modern retail through knowledge platform leadership. A strong portfolio of business publications has served since 1992 to inform, advise and inspire leaders and decision makers of the retail industry.