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FROOTI HOLI TVC WITH ALIA AND VARUN

Our generation has grown up with the magic taste of the Mango drink - Frooti. Somehow, the idea of having fun on special occasions with a bottle of Frooti has stayed with us for a long time. Now, as the festival of colors, Holi is on its way, here's another opportunity to engage in some juicy fun with Frooti.

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A few years ago, a college dropout backacker noticed that there is an untapped opportunity to organize and aggregate local neighborhood hotels of the country. In 2018 his endeavor turned into a $5 billion venture.

OYO Rooms needs no introduction! Now 26 years old, Ritesh Agarwal, Founder and CEO of OYO, began his journey in January 2013. His first hotel was in Gurgaon. For OYO Rooms, the capital infusion was done by SoftBank Vision Fund, Sequoia Capital, and Lightspeed Venture Partners.

When Ritesh Agarwal started his venture, his aim was to disrupt India’s hotel sector which was a market worth less than $7 billion back then. By 2020, it is expected to reach $13 billion. In 2013, when on a backpacking trip Ritesh discovered the terrible standards of budget hotels in India, he decided that he would start an Airbnb- style online home-stay service to enhance and improve Indians’ travel experience. He climbed the success ladder pretty quickly and was selected for the “20 under 20” ‘Thiel Fellowship’ in 2013. He was the only Indian to be chosen for this high-status two-year program designed by Peter Thiel, the founder of PayPal.

At present, OYO Rooms is present in a total of 736 cities across the world. OYO is now present in India, China, Malaysia, Nepal, Indonesia and UAE. They have expanded multi-fold and now has 12000+ exclusive hotels in its kitty with 330000+ exclusive rooms. Moving forward, OYO has also introduced many innovative experiences, especially, keeping the younger travelers in mind. OYO Total Holidays now offers ‘All-in-one’ packages. OYO has also collaborated with Weddingz.in which offers hassle-free wedding events at guaranteed prices.

OYO also offers plans OYO Wizard which is available in 3 categories – Blue, Silver and Gold. Under this package, one can avail of 5% additional discount on all Wizard member hotels and 10% on Wizard base.

The entire OYO experience is available on smart phones through OYO mobile app.

(Image Courtesy: https://www.strawberrybranding.com)

With each passing day, Indians are becoming more and more fashion conscious and the proof is in the market, today! The clothing market in India is inundated with many Indian brands which are no way inferior to the foreign brands and are real competitions for them. The price-conscious Indians are inclining toward ‘Desi’ brands as they are trendy as well as more reasonably priced than the international brands. Here are the top players:

Allen Solly: Allen Solly is a brand from the house of Madura Fashion & Lifestyle, which is a division of Aditya Birla Fashion and Lifestyle. One of India’s fastest growing apparel brands, Allen Solly is a premium player in the retail sector. However, the brand also offers affordable products besides luxurious products. The brand offers something for every age group and for both men and women.

Louis Philippe: Though the brand name sounds very much international, this is a pure Indian brand which is into premium men’s clothing. They offer formals, semi-formals, custom-made clothing, and accessories for men. The brand is named after Louis Philippe, the king of France, and was launched in India in 1989. Louis Phillippe is owned by Madura Fashion and Lifestyle.

BIBA: With 150+ brand outlets and 225+ multi-brand outlets, BIBA is one of the best fashionable ethnic wear brands for women in the country. In 1988 Meena Bindra started BIBA from her home in New Delhi. At present, BIBA products are available at their retail outlets and one can also order them from the online retail stores like Myntra, Jabong, Amazon, etc.

Raymond: While talking about Indian fashion brands, no one can ignore the iconic Raymond! Headquartered in Mumbai, the brand is the largest integrated manufacturer of worsted fabric in the world. In India, the company has a distribution network of more than 4,000 multi-brand outlets and over 637 exclusive retail shops. The company also exports to over 55 countries.

Fabindia: As the name clearly suggests Fabindia is India’s largest private platform for products that are made the traditional way by using traditional techniques. Fabindia links over 55,000 craft based rural craftsmen to urban markets, creating employment opportunities for the skilled rural workforce.

(Image Courtesy: https://thesocialrush.com))

Till a few years back, no one could even think that the market of self-driven cars in India can sustain. However, lately, the scenario has been changing and in urban areas especially metro cities, we now see is a rising trend of people opting for self-drive rentals for various reasons. The primary reason for more and more people choosing a self-driven car rental over a chauffeur-driven cab service is the flexibility and freedom that the former offers.

For the travelers, it used to be a constant hassle to choose between a mass transport mode and a driver-driven vehicle, but not anymore! If you love to drive and want to avoid the hassle, here are your top choices:

ZoomCar

Zoomcar is India’s first company to enter into the self-drive car rental segment. ZoomCar was founded by David and Greg in Bangalore. The company offers a range of vehicle options to choose from. The cheapest car is Tata Nano and the most expensive one is Mercedes GLA. The company also has a mobile app which is user-friendly, they also have recently launched Cadabra.

Revv

Revv is one of the fastest growing self-drive car rental brands of India. The service is available in multiple Indian cities including Bangalore, Hyderabad, Chennai, Mumbai, Pune, Delhi and Jaipur. The company claims that they upgrade their fleet frequently and that the majority of their vehicles are only a few months at any point in time.

Myles

Myles is owned and managed by Carzonrent, which is India’s largest car rental and hire company. Myles is present in many Indian cities including Delhi, Mumbai, Bangalore, Hyderabad, Goa, Jaipur, Chennai, Pune, Mysore, Udaipur etc. Myles offers 20 models of cars to choose from. Availing of their service you can rent a car for a minimum period of 2 hours to even months.

ECO Rent A Car

ECO Rent A Car offers services in major cities like Agra, Ahmedabad, Chandigarh, Delhi, Ranchi etc. The USP of this company is that it offers wide range of services like – Corporate car rental, Employee transportation services, Event transportation etc.

(Image Courtesy: https://cars.lovetoknow.com/)

There’s no doubt that online grocery shopping is gaining momentum in India and it is supposed to be the future of how we buy food items but, are we there yet? The question is are completely prepared to give up mom & pop stores and rely on a third party to select the freshest of the veggies and other household food items on our behalf?

According to a survey done by Vixxo a whopping 87% of shoppers still prefer to visit brick-and-mortar stores for primarily two reasons:

  • They like the idea of evaluate, choose and pick their grocery products
  • Most of them simply favor the experience of shopping at brick-and-mortar stores

But there’s no denying that, online grocery shopping is not going anywhere and us Indians are going to get more comfortable with it, in coming years.

As per the numbers, India’s food and grocery market, which is pegged at estimated $300-350 billion today; would constitute around 66% of total retail revenue by 2020 [Ref: https://economictimes.indiatimes.com]

BigBasket.com is India’s largest online grocery store introduced an unseen hassle-free way of browsing and shopping for groceries, among Indians. BigBasket currently operates from Bangalore, Mumbai and Hyderabad and has a diverse portfolio and enviable growth story to showcase.

Another prominent player in the market is Grofers, Albinder Dhindsa and Saurabh Kumar founded Grofers in 2013 as a platform delivering grocery items to online customers sourced from neighbourhood stores. The founders then decided to build warehouses and switched to an inventory-led model. The model paid-off and Grofers has grown by about six times in 2017-2018.

The latest development in the sector happened when in May, 2019; the leading e-commerce player Flipkart launched their online grocery segment, to capture a large market share.

(Image Courtesy: https://www.zestlabs.com)

Balaji Wafers has become a household name in many parts of India. Chandubhai Virani, the 60-year-old founder and director of Balaji Wafers Private Limited, has a story that can inspire all of us. He started making potato wafers in 1982. His was a very humble start with an investment of just Rs 10,000, at his own house. His company then went on to become a large brand that had a turnover of Rs 1,800 crore in 2017.

Chandubhai Virani is known to be a down-to-earth person who leads a very low profile life. If one visits his office, he can see his walls are adorned with pictures of his father, his gurus and Swami Vivekananda.

Balaji Wafers is arguably the largest domestic potato wafer brand snack brand in the country. In his earlier years, Chandubhai started as a gate-keeper at Astron Cinema in Rajkot. His dedication and hard work at the cinema were noticed by Govindbhai – the cinema owner, who handed over the canteen to him on contract basis in 1976. Before Balaji Wafers was founded, for six years they ran the canteen, and thereafter decided to invest around INR 20,000 and start their core business.

From that point the success story of Chandubhai Virani started and never stopped!

Balaji Group is based out of Rajkot, Gujarat. This company is one of the leading manufacturers and distributors of potato chips and packaged snacks such as Wafers, Banana Wafers, Masala-Wafers, Simply-Salted-Wafers, Tomato-Wafers, Sev, Chanal-Dal, Gathiya, Moong-Dal etc. Balaji Gorup, today, is a Multi Million Dollar company.

During its growing years, a desperate need of bringing in latest technology was felt and in 1999 Balaji Wafers installed Gujarat’s first fully automated potato chips plant and then another one in 2003-04 with a capacity of 1,200 kg per hour. Their growth escalated quickly and by 2006, Balaji captured a 90% share of the potato chips market in Gujarat. Besides Gujrat, they continued to grow in the markets of Maharashtra and Rajasthan.

By 2017, Balaji owned four plants in India with a total processing capacity of 6.5 lakh kg of potatoes and 10 lakh kg of namkeen a day. Besides potato wafers, Balaji also makes around 30 varieties of salted snacks and savories.

(Image Courtesy: https://www.today.com)

Monsoon is about to arrive shortly and we are eagerly waiting for this scorching summer to end! The arrival of the rainy season also encourages us to plan our Monsoon gateways. Our beautiful country has countless places where one can go to experience breathtaking views, during the rainy months. It’s the time of the year when everything around us looks refreshed and vibrant. The lakes overflow, the mountains wear lush green covers and once more, we fall in love with India! Here are some inspirations for you, if you are planning your Monsoon gateways:

Kodaikanal: This popular hill town in Tamilnadu is fondly called “Princess of Hill Stations”. Situated atop the Palani hills of western ghat, Kodaikanal has it all! Enthralling waterfalls, lakes and lush green valleys and spectacular views of the mountains, make this an ideal Monsoon destination. Consider taking a train so that you can catch renowned places en route as well, such as Vijaywada, Vishakhapatnam, Gudur, Chennai etc.

How to reach: The nearest airports are Madurai (135 km), Coimbatore (170 km) and Trichy (200 km). Kodaikanal is also accessible via road; it is about 450 km from Bangalore. The nearest railway station is Palani.

Coorg: Coorg in Karnataka is known for its stunning mountains, dense forests and also showcases a wide variety of flora and fauna. This hill station is a perfect gateway for nature lovers, families and backpackers, alike. Be ready to be mesmerized by many waterfalls, lakes, coffee plantations and delicious local cuisines.

How to reach: The nearest airports are Madurai (135 km), Coimbatore (170 km) and Trichy (200 km). Kodaikanal is also accessible via road; it is about 450 km from Bangalore. The nearest railway station is Palani.

Munnar: Munnar is inarguably one of the best places to visit during Monsoon in India. Munnar is truly heaven in the rainy season. With awesome climate, misty mountains, mesmerizing tea gardens, Munnar will keep you awestruck for a long time, once you visit it.

How to reach: Munnar is130.1 km via road from Cochin via NH49. The nearest railway stations to Munnar are Aluva and Ernakulam. The nearest airports are Cochin (110 km) and Madhurai international airport (140 km).

Shillong: From south of India if we look towards the north-east part of India, we would be spoilt for choice. Among other spectacular places, Shillong is surely going to rank high up on our list. Shillong, Meghalaya receives one of the heaviest rainfalls in India. This picturesque town is set against the valleys of Khasi and Jayanti hills and is home to numerous waterfalls,

How to reach: Guwahati is the closest railway station from Shillong which is about 100 km away and cabs are easily available all the time. Guwahati has also an airport, so if you are planning to take a flight, that is also very much possible.

If you are new to this or traveling with elderly and/or children, you may want to sign-up with a professional travel guide. If you do, there are a lot of options available, such as, Yatra, ClearTrip, Expedia, Goibibo, MakeMyTrip, Travelguru, etc.

So, pack your bags and leave the house as soon as the rain God smiles on us!

(Image Courtesy: https://www.cleartrip.com

 

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