Tell us something about your recently launched project EcoCity 2.0 at Talegaon.
The Namrata Group is committed to provide superior quality homes at affordable prices. The Ecocity 2.0 project has been designed to cater to India’s burgeoning middle-class and their ambitious dreams of owning a home. Ecocity 2.0 is a thoughtfully designed residential township with spacious 1 and 2 BHK apartments. The location is just about 1 km from Talegaon MIDC and 2 kilometers from the railway station.
The project has all the amenities that are essential for a comfortable modern day life. The Club House, Swimming Pool, Gymnasium, Kid’s Play Area, Temple and Gardens are ready at the project. Every facility has been designed keeping in mind the holistic modern lifestyle. Priced between 25 lacs for 1 BHK and 35 lacs for 2 BHK EcoCity 2.0 is the best project in its class.
You have a unique project USP for EcoCity 2.0 which says 'Zero se apna ghar banao'. Will you tell us more about it?
We understand the agony which the typical home buyers go through while buying their homes. To eliminate this agony we came out with this innovative concept of 'Zero Se Apna Ghar Banao'. Through this unique proposition we assure all the buyers Zero Risk Property, Zero Wastage Apartment and Zero Down Payment.
We have all legal approvals, environmental clearance and bank tie-ups in place, making this project a zero risk investment. The advance Aluform construction technology ensures zero wastage in carpet area, maximum space utilization and low maintenance cost. And the icing on the cake is the zero down payment.
In today’s market there are genuine buyers who want to buy home in the range of 20 to 40 lacs and there is huge demand in this segment. Most of them opt for bank loan but they don't have 20 % of the cost as their own contribution. We understand this problem and to make sure that these dream homes are available to one and all, Namrata Group has created the groundbreaking concept of Zero Down Payment. The 100% loan tie-up with leading banks means that home-buyers can own a home at Ecocity with zero down payment and just pay government taxes.
The home buyers have appreciated and welcomed this innovative concept. We got a tremendous response and over 200 units are booked within 2 months of launch.
EcoCity 2.0 is a much talked-about project and it's being endorsed by none other than Nana Patekar. What prompted you to take this branding call?
As the top developer in Talegaon, Namrata Group has 28 years of rich legacy, with over 150 projects completed and more than 4500 customers. The Group is known for quality construction and keeping our commitments to deliver on time. The objective of EcoCity project is to provide the best homes at affordable price. And when we conceived our concept of 'Zero Se Apna Ghar Banao', we thought of none other than Nana Sir. He connects well with the common man. He is one of the greatest actors and icon himself. Most importantly, he is one of the finest human being. After achieving so much success he is still a simple, down to earth person. And now he has started NAAM foundation, which works extensively for farmers in rural part of Maharashtra and devoting maximum time for the foundation.
When we approached Nana Sir he was apprehensive about endorsing our project. He is very particular about associating his name with the brand. But when we briefed him about the project and the Zero concept he was impressed with the way the project is planned. Its zero wastage, zero risk and zero down-payment concept made him feel like this is something that the common man will truly appreciate. He did his own study and checked our past projects, quality of the homes, location and amenities which we are providing. He took almost 3 months to say yes for this association.
But once he accepted this project he was completely involved in the project and its launch. The buyers believed him and the project got a huge success during launch. We are very proud and blessed that we have him not only as our brand ambassador but also as our guide and mentor.
Mr. Raj Shah, Executive Director, Namrata Group talks about the concept project EcoCity 2.0, how owning a house is no more a distant dream for the middle-class & much more – In a heart-to-heart talk with us.
Please tell our readers how are the investment opportunities in Talegaon city? What promises it offers to the prospective buyers?
Located right between megacities Mumbai (130 Kms ) and Pune ( 30 Kms ), Talegaon is well-connected by rail and road, while the Mumbai-Pune expressway is a whisker away. Situated at a higher altitude than even Lonavala, it enjoys the best weather in Maharashtra. Some of largest MNCs as well as Indian organizations like General Motors, L&T, JCB, POSCO, Tata Motors and many others have set up their plants in Talegaon. This region is the nerve-centre of Maharashtra’s vibrant manufacturing industry. Under the government’s ‘Make In India’ campaign, at least $ 6 billion is expected to flow in, giving a further thrust to Talegaon City.
With a great social infrastructure, Asia’s largest floriculture park, bustling industrial environment and massive investments expected in the near future, Talegaon is emerging as the best place to live in as well as ideal investment destination.
Do you currently have any special offer or schemes going on for EcoCity 2.0, especially when the festive time is here?
I think we already have our path breaking Zero offer for home buyers right from the day one. We are not giving any special festival offers. Today's buyers are smart and they understand that nothing is free. In festive season we are launching compact homes in EcoCity starting at 18 lacs with same Zero offer.
Please tell us about your forthcoming projects and expansion plan?
We are launching premium homes project in Talegaon and Villa project in New Lonavala immediately after Diwali. In December we would be launching affordable homes township in Kamshet. There are few projects in planning stage in various location of Pune.
We are a progressive developer and are the first to adapt new technology. We would be soon launching our interactive and responsive website with online booking facility. Customer can also see the progress of the projects online. We are also coming out with NAM Club, a customer Club for all Namrata buyers where they will be able to enjoy host of privileges.
What are your views on the proposed regulators and reforms in real estate industry?
I sincerely feel that RERA would be the best thing happened for real estate industry till now. I very well understand that this is an act with some harsh rules and regulation but once we accept and adapt to these reforms, the things will be much easier for developers, customers, banks, government and all other stake holders. The experienced, professional and customer focused developers will not only survive but will grow exponentially once these reforms take place.