With each passing day, Indians are becoming more and more fashion conscious and the proof is in the market, today! The clothing market in India is inundated with many Indian brands which are no way inferior to the foreign brands and are real competitions for them. The price-conscious Indians are inclining toward ‘Desi’ brands as they are trendy as well as more reasonably priced than the international brands. Here are the top players:
Allen Solly: Allen Solly is a brand from the house of Madura Fashion & Lifestyle, which is a division of Aditya Birla Fashion and Lifestyle. One of India’s fastest growing apparel brands, Allen Solly is a premium player in the retail sector. However, the brand also offers affordable products besides luxurious products. The brand offers something for every age group and for both men and women.
Louis Philippe: Though the brand name sounds very much international, this is a pure Indian brand which is into premium men’s clothing. They offer formals, semi-formals, custom-made clothing, and accessories for men. The brand is named after Louis Philippe, the king of France, and was launched in India in 1989. Louis Phillippe is owned by Madura Fashion and Lifestyle.
BIBA: With 150+ brand outlets and 225+ multi-brand outlets, BIBA is one of the best fashionable ethnic wear brands for women in the country. In 1988 Meena Bindra started BIBA from her home in New Delhi. At present, BIBA products are available at their retail outlets and one can also order them from the online retail stores like Myntra, Jabong, Amazon, etc.
Raymond: While talking about Indian fashion brands, no one can ignore the iconic Raymond! Headquartered in Mumbai, the brand is the largest integrated manufacturer of worsted fabric in the world. In India, the company has a distribution network of more than 4,000 multi-brand outlets and over 637 exclusive retail shops. The company also exports to over 55 countries.
Fabindia: As the name clearly suggests Fabindia is India’s largest private platform for products that are made the traditional way by using traditional techniques. Fabindia links over 55,000 craft based rural craftsmen to urban markets, creating employment opportunities for the skilled rural workforce.
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