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Most Trusted Brands Of India, Chosen By The Indians!

Indian consumers chose their favorite and most trusted brands for online shopping, booking online tickets, etc. among Indian and foreign brands – as per the findings of a survey by YouGov. YouGov surveyed 1,017 respondents aged 18 to 40(+) in August 2019 and here are the findings:

  • Amazon, Jio, MakeMyTrip, Paytm, Ola, Uber have been voted the most trusted brands in the country
  • Amazon became the most trusted for consumers with 45% votes

In this survey, the participants were asked to choose between 76 brands across 5 categories: e-commerce, online payments, online travel booking, cab-services and telecom services.

“While Indians are more trusting of global brands in areas of online shopping and e-commerce, Indian brands are more reliable when it comes to making online payments, for online travel bookings and while choosing a mobile network provider,” the survey read.

Within 4 years of being in service, Reliance Jio has been voted as the most trusted telecom service provider with 41% votes. Jio has probably won millions of hearts by the cheap data and call rates that they offer to its consumers. Indian brand Airtel was voted as the second most trusted brand. UK-based Vodafone has been the third most trusted brand.

For online shopping, Amazon emerged as the winner in the online retail stores with 45% votes, whereas its biggest competitor Flipkart got 25% trust votes.

In terms of online transactions and e-wallet services, Paytm was the obvious category-winner with a vote share of 40%. Google Pay stood second with 27% votes, in this category.

As far as app-based cal-cab services are concerned, both San Francisco-based Uber Technologies and Bengaluru-based Ola emerged as winners. For online travel bookings, MakeMyTrip was trusted by 34% of Indians, followed by Paytm (17%), and Goibibo (6%).

Happy Independence Day to all our lovely readers! Stay informed.



Planning An International Trip? Here Are The Top Travel Agencies To Consider

Is there anyone out there who doesn’t love a vacation? We guess, no. Vacations become even more exciting if we are traveling to international destinations. New people, new culture, opportunities to experience foreign locations never fail to fill us with pure joy and eagerness. When planning a foreign trip, we often get overwhelmed. If you are one of them who don’t want to take the hassle of planning a trip on their own, there is a plenty of help available. Here’s a comprehensive list of top travel agencies of India:

Thomas Cook: Thomas Cook is one of the most popular brands in travel industry. Not just customizable holiday trips, they also offer a host of services such as foreign exchange, travel insurance and corporate travel facilities. In 2011 and 12, Thomas Cook was ranked as the Favorite Specialist Tour operators award at the Cond`e Nast Traveler Readers Travel Awards. Thomas Cook provides tour packages both for domestic and international destinations including Australia, Europe, Asia, Africa and America. They also offer tour packages including Cruise holidaying, hotel stay facilities too. They also offer assistance on Passport and Visa facilities.

Cox And Kings: Cox And Kings is one of the oldest travel companies in the world. They are present in India and abroad and are known for their excellent service and professional approach. Their primary services include fixed and customizable tour packages, both in India and abroad. Cox And Kings also specializes in trade fairs, foreign exchanges, insurance, business travel and many more.

SOTC: SOTC’s tour packages are fully customizable and that is their biggest USP. Expert tour managers and planners at SOTC suggest tours and holiday packages keeping in mind your preferences and your budgets. SOTC is popular for the leisure travel, incentive travel and business travel that they offer. They offer tour packages for Honeymoon (both in India and abroad) and customizable holidays to Africa, Australia, New Zealand, Asia, Europe, USA etc. They also provide support for flight booking and hotel booking.

Oxygen Holidays Pvt. Ltd: Oxygen Holidays is a premium corporate travel management company that provided professional services to travel companies. They offer tour packages to locations across India and abroad. They offer tour packages for Asia, Africa, Europe, North America, South America, and Oceania.

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Top Indian Airlines Which Are Doing Well In Spite Of Tough Time

India is a growing market for air travel; however, the Indian sky is not free from trouble, especially at recent times. Though, each year, the number of travelers in India is increasing, both in business and leisure categories. Air travel has become accessible for more number of travelers now with lower than before fares and increased awareness. The competition in the airline space is enormous and because of which the airlines are serious than ever before to better their services to allure passengers.

Here’s a list of the top airlines in India:

Vistara: The new kid in the block, Vistara is a full-service domestic airline which started its operations in January 2015. Vistara is a joint venture between Singapore Airlines and Tata Sons and is headquartered in Delhi. The airline has a fleet of 24 Airbus A320 and 6 Boeing 737. After the debacle of Jet Airways, Vistara is arguably now India’s most premium domestic airline. They offer economy, premium economy, and business class seats. Vistara’s on-time performance record is pretty commendable.

IndiGo: One of India’s most loved low-cost airlines, IndiGo is now the number one carrier in the country on the basis of the size of the passenger base. It had the highest market share in the Indian airline market – 39.6% as per 2017 data. IndiGo, being a low-cost airline, doesn’t offer premium on-board services like free meals or in-flight entertainment services; however, you can expect to be on-time, most of the time as they have one of the best on-time performance records in Asia.

Air India: Indians have a love-hate relationship with Air India! This list of the top airlines in the country would be incomplete without India’s national carrier airline. This government-owned airline flies to both domestic and international destinations. As per 2017 data, Air India is the third largest domestic airline in the country in terms of passenger base and had a market share of 13.3%. Air India has a fleet of 172 aircrafts out of which 87 are owned and remaining is leased.

SpiceJet: Close to Air India in terms of market-share (as per 2017 data) is SpiceJet which is a low-cost airline and headquartered in Gurgaon. It had a market share of 13.2% in 2017.  The airline, which has been growing consistently and expanding its fleet, is trying to go for an image make-over doing away with the tag of ‘low-cost’ tag by offering premium services. As of July 2019, SpiceJet operates 306 flights daily to 35 Indian and 6 international destinations and has a fleet size of 107.

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The Story Of OYO ROOMS Which Would Surely Make You Feel Inspired!

A few years ago, a college dropout backacker noticed that there is an untapped opportunity to organize and aggregate local neighborhood hotels of the country. In 2018 his endeavor turned into a $5 billion venture.

OYO Rooms needs no introduction! Now 26 years old, Ritesh Agarwal, Founder and CEO of OYO, began his journey in January 2013. His first hotel was in Gurgaon. For OYO Rooms, the capital infusion was done by SoftBank Vision Fund, Sequoia Capital, and Lightspeed Venture Partners.

When Ritesh Agarwal started his venture, his aim was to disrupt India’s hotel sector which was a market worth less than $7 billion back then. By 2020, it is expected to reach $13 billion. In 2013, when on a backpacking trip Ritesh discovered the terrible standards of budget hotels in India, he decided that he would start an Airbnb- style online home-stay service to enhance and improve Indians’ travel experience. He climbed the success ladder pretty quickly and was selected for the “20 under 20” ‘Thiel Fellowship’ in 2013. He was the only Indian to be chosen for this high-status two-year program designed by Peter Thiel, the founder of PayPal.

At present, OYO Rooms is present in a total of 736 cities across the world. OYO is now present in India, China, Malaysia, Nepal, Indonesia and UAE. They have expanded multi-fold and now has 12000+ exclusive hotels in its kitty with 330000+ exclusive rooms. Moving forward, OYO has also introduced many innovative experiences, especially, keeping the younger travelers in mind. OYO Total Holidays now offers ‘All-in-one’ packages. OYO has also collaborated with which offers hassle-free wedding events at guaranteed prices.

OYO also offers plans OYO Wizard which is available in 3 categories – Blue, Silver and Gold. Under this package, one can avail of 5% additional discount on all Wizard member hotels and 10% on Wizard base.

The entire OYO experience is available on smart phones through OYO mobile app.

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Top Clothing Brands Which Are One Hundred Percent Indian!

With each passing day, Indians are becoming more and more fashion conscious and the proof is in the market, today! The clothing market in India is inundated with many Indian brands which are no way inferior to the foreign brands and are real competitions for them. The price-conscious Indians are inclining toward ‘Desi’ brands as they are trendy as well as more reasonably priced than the international brands. Here are the top players:

Allen Solly: Allen Solly is a brand from the house of Madura Fashion & Lifestyle, which is a division of Aditya Birla Fashion and Lifestyle. One of India’s fastest growing apparel brands, Allen Solly is a premium player in the retail sector. However, the brand also offers affordable products besides luxurious products. The brand offers something for every age group and for both men and women.

Louis Philippe: Though the brand name sounds very much international, this is a pure Indian brand which is into premium men’s clothing. They offer formals, semi-formals, custom-made clothing, and accessories for men. The brand is named after Louis Philippe, the king of France, and was launched in India in 1989. Louis Phillippe is owned by Madura Fashion and Lifestyle.

BIBA: With 150+ brand outlets and 225+ multi-brand outlets, BIBA is one of the best fashionable ethnic wear brands for women in the country. In 1988 Meena Bindra started BIBA from her home in New Delhi. At present, BIBA products are available at their retail outlets and one can also order them from the online retail stores like Myntra, Jabong, Amazon, etc.

Raymond: While talking about Indian fashion brands, no one can ignore the iconic Raymond! Headquartered in Mumbai, the brand is the largest integrated manufacturer of worsted fabric in the world. In India, the company has a distribution network of more than 4,000 multi-brand outlets and over 637 exclusive retail shops. The company also exports to over 55 countries.

Fabindia: As the name clearly suggests Fabindia is India’s largest private platform for products that are made the traditional way by using traditional techniques. Fabindia links over 55,000 craft based rural craftsmen to urban markets, creating employment opportunities for the skilled rural workforce.

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Online Grocery; The New Trend India Is Warming Up To!

There’s no doubt that online grocery shopping is gaining momentum in India and it is supposed to be the future of how we buy food items but, are we there yet? The question is are completely prepared to give up mom & pop stores and rely on a third party to select the freshest of the veggies and other household food items on our behalf?

According to a survey done by Vixxo a whopping 87% of shoppers still prefer to visit brick-and-mortar stores for primarily two reasons:

  • They like the idea of evaluate, choose and pick their grocery products
  • Most of them simply favor the experience of shopping at brick-and-mortar stores

But there’s no denying that, online grocery shopping is not going anywhere and us Indians are going to get more comfortable with it, in coming years.

As per the numbers, India’s food and grocery market, which is pegged at estimated $300-350 billion today; would constitute around 66% of total retail revenue by 2020 [Ref:] is India’s largest online grocery store introduced an unseen hassle-free way of browsing and shopping for groceries, among Indians. BigBasket currently operates from Bangalore, Mumbai and Hyderabad and has a diverse portfolio and enviable growth story to showcase.

Another prominent player in the market is Grofers, Albinder Dhindsa and Saurabh Kumar founded Grofers in 2013 as a platform delivering grocery items to online customers sourced from neighbourhood stores. The founders then decided to build warehouses and switched to an inventory-led model. The model paid-off and Grofers has grown by about six times in 2017-2018.

The latest development in the sector happened when in May, 2019; the leading e-commerce player Flipkart launched their online grocery segment, to capture a large market share.

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The Inspiring Story Of Balaji Wafers & Chandubhai Virani

Balaji Wafers has become a household name in many parts of India. Chandubhai Virani, the 60-year-old founder and director of Balaji Wafers Private Limited, has a story that can inspire all of us. He started making potato wafers in 1982. His was a very humble start with an investment of just Rs 10,000, at his own house. His company then went on to become a large brand that had a turnover of Rs 1,800 crore in 2017.

Chandubhai Virani is known to be a down-to-earth person who leads a very low profile life. If one visits his office, he can see his walls are adorned with pictures of his father, his gurus and Swami Vivekananda.

Balaji Wafers is arguably the largest domestic potato wafer brand snack brand in the country. In his earlier years, Chandubhai started as a gate-keeper at Astron Cinema in Rajkot. His dedication and hard work at the cinema were noticed by Govindbhai – the cinema owner, who handed over the canteen to him on contract basis in 1976. Before Balaji Wafers was founded, for six years they ran the canteen, and thereafter decided to invest around INR 20,000 and start their core business.

From that point the success story of Chandubhai Virani started and never stopped!

Balaji Group is based out of Rajkot, Gujarat. This company is one of the leading manufacturers and distributors of potato chips and packaged snacks such as Wafers, Banana Wafers, Masala-Wafers, Simply-Salted-Wafers, Tomato-Wafers, Sev, Chanal-Dal, Gathiya, Moong-Dal etc. Balaji Gorup, today, is a Multi Million Dollar company.

During its growing years, a desperate need of bringing in latest technology was felt and in 1999 Balaji Wafers installed Gujarat’s first fully automated potato chips plant and then another one in 2003-04 with a capacity of 1,200 kg per hour. Their growth escalated quickly and by 2006, Balaji captured a 90% share of the potato chips market in Gujarat. Besides Gujrat, they continued to grow in the markets of Maharashtra and Rajasthan.

By 2017, Balaji owned four plants in India with a total processing capacity of 6.5 lakh kg of potatoes and 10 lakh kg of namkeen a day. Besides potato wafers, Balaji also makes around 30 varieties of salted snacks and savories.

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2019 ICC Cricket World Cup Is A True Celebration Of Brands

The most anticipated Cricketing event is here and a host of brands which are associated with this mega sports event would earn huge visibility throughout the tournament.

The ICC Cricket World Cup is organized by the sport's governing body, the International Cricket Council (ICC), every four years. The tournament is viewed by millions from all over the world, especially the Cricket-playing nations and is considered the "flagship event of the international cricket calendar" by the ICC.

The first World Cup was organized in England in 1975. The first three World Cups were held in England. 1987 onwards, hosting is being shared between 14 ICC members in a rotation system.

The ICC official website says that its partnership proposition recognizes the importance of international awareness, targeted and emerging markets and increased engagement with audiences.

  • TV broadcast, digital and social media integration
  • Marketing rights / use of ICC marks
  • Signage and in-stadia branding
  • Tickets and hospitality
  • Right to implement consumer promotions
  • Product exclusivity

The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors.

The current ICC partners are:


  • Nissan
  • OPPO
  • MRF Tyres
  • Emirates


  • MoneyGram


  • Hublot


  • Wolf Blass

In an announcement made on 20th May, 2019, the International Cricket Council states that Uber, the world’s largest personal mobility company, would be an official sponsor of the ICC Men’s Cricket World Cup 2019


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Top Loan Apps For Quick Assistance If You Are In Need Of Instant Fund

All of us find ourselves in tight corners once in a while, when a need of fund gives us sleepless nights. If you are in such a situation and are looking for a quick bailout, then read on to know about the top loan Apps that are currently available in the market.

MoneyTap: MoneyTap is India’s first App-based credit line. Through MoneyTap, you can just a part of your credit line at a time and you pay interest on only the amount you use. The App offers ‘no-usage-no-interest’ feature. This App is a personal loan App which can make your life easy when you are facing a financial crunch. MoneyTap is currently servicing clients in Delhi NCR, Mumbai, Bangalore, Hyderabad, and Chennai as well as 30+ cities in India.

Indiabulls Dhani: Indiabulls Dhani is definitely one of the best in the business. This is a part of Indiabull ventures. You can get personal loan almost instantly by using their App the loan is unsecured. There is no need for physical documentation checks to avail of personal loan from Indiabulls Dhani. You can get personal loan up to 15 Lakh using this App. The processing fee of loan is 5%.

PaySense: This Company is founded by Sayali Karanjkar and Prashanth Ranganathan. PaySense offers Instant Personal loans from Rs. 5,000/- to 2 Lakh for salaried people. One can choose tenure between 3 Months to 24 Months as per his preference and replaying ability.

EarlySalary: EarlySalary is positioned as salary advance App. You can get cash advance ranging from Rs.15000 to Rs.2 Lakh using this App. No credit history required for availing loan using this App. They charge an interest of 2-2.5% per month on loan amount.  EarlySalary charges 2% processing fee for availing loan using this App.

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The Success Story Of Nykaa

Nykaa was founded by Falguni Nayar in the year 2012. Falguni Nayar was the former managing director of Kotak Mahindra Capital Company. Gradually but surely, Nykaa has become one of the most popular brands in the beauty eCommerce & Retail Industry.

In fact, Falguni Nayar’s extra-ordinary story is a perfect example of woman-power and her journey is a true inspiration for all of us – irrespective of gender. The venture started off as a one-stop shop for the cosmetics and beauty wellness products. After a humble start, she went on building up her empire which now stands tall at 200 crores plus.

Falguni Nayar’s story also tells us that if one dreams to achieve big, time and age shouldn’t matter. An IIM graduate Falguni spent 19 years working as an investment banker with the Kotak Mahindra group. In the year 2012 that she took the huge decision of quitting her job and start her an entrepreneurial journey. Nykaa as a brand stood out and made extra-ordinary progress because of the successful incorporation of technology and sound business strategies, Nykaa created a huge customer base for itself. In a short span which helped the brand when it introduced its own makeup and skincare line in the market.

If you don’t already know about Nykaa; it is an e-commerce portal which offers beauty and wellness products of various leading brands such as Lakmé, Maybelline, L'Oréal Paris, etc. Besides the portal, Nykaa also has its offline presence in stores and they are expanding their network of stores at a rapid speed. Nykaa now stands as a one-stop solution to everything required by a woman, be it feminine hygiene or luxury makeup, it offers all.

In their product range, they have all types of make-up products including tools, brushes and make-up kits besides skin care, hair care, wellness, fragrance, personal care products and much more. Check their website for seasonal offers, discounts and beauty advices. Recently, Nykaa has started collaborating with international brands and introduce brands like HUDA Beauty, Kiko Milano, Wet and Wild, etc. to the Indian buyers.

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Amar Ujala – First Choice Of New-age Readers In UP & Uttarakhand

There is a popular notion that the new-age readers, especially students are moving away from Newspapers and are turning to social media for their daily doses of news. However, if we go by IRS 2019 Q1 report, we would see that at least in UP & Uttarakhand, significant numbers of young readers, especially students are reading a publication, even now. The publication which is popular among the young readers is Amar Ujala. Around 1.31 crore of readers prefer it over other news papers. 

Amar Ujala is one of the India’s largest newspapers with a total readership of 4.65 crore as per Indian Readership Survey (IRS). Amar Ujala has 20 editions; it is present in 7 states and 1 union territory covering 179 districts. Amar Ujala has a circulation base of 27.11 lakh copies (2.88 lakh copies of variant included) (Source: ABC July-December 2017), it covers Uttarakhand, Himachal Pradesh, Jammu, Haryana, Chandigarh, Punjab, Delhi NCR and Uttar Pradesh.

Besides the mainline newspaper and the city pull outs, Amar Ujala publishes a number of supplements based on topics like jobs, entertainment, women and others. For example, 'Manoranjan' is a 4 page supplement focusing on entertainment which is published on Sundays across all its editions. Similarly, 'Rupayan' is a 16 page weekly magazine which is published every Friday. This one is a women-special supplement.

Amar Ujala also has a strong presence in Hindi online space. From 1999,  has been one of the fastest growing Hindi news websites in India, which focuses on news and analysis, business, sports, technology entertainment, lifestyle and astrology.

Besides broadsheet and online news website, Amar Ujala also has a books & magazine division.

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An Emotional And Sad Farewell To Jet Airways

A little past Wednesday mid-might Jetlite flight no. S2 3502 landed in Mumbai airport’s terminal 2 and an 25 years old journey ended – well apparently, for now, at least!

Jet Airways announced suspension of its operations on Wednesday with potential investors asking lenders to take an upto-80% haircut on their Rs 8,500-crore debt. After a long period of uncertainties and desperate attempts to save the ailing Airlines, the lack of interim funding has finally resulted into its close-down. The fall started with international operation and then came the domestic. Jet owes Rs 8,500 crore to its bankers, about Rs 3,000 crore to vendors and fuel companies which is in addition to the pending salaries of 16,000 of its employees.

Jet Airways has been India’s favorite Airline for 25 years. From its launch, the Airline stood out for its stylish, professional and customer-centric attitude. The crew, the ground-staffs, the remote customer care team – were well-trained to maintain this image of the Airline. Besides, the Airline was the one of the best paymasters among Indian Airlines.

The lenders have commented that they would like to rework all lease and engineering contracts of Jet and bring down lease rentals by half. Even after all these cuts, experts estimate that Jet will need up to Rs 20,000 crore over the next 3 years to resume and continue its operation.  

The Jet employees as well as lakhs of its passengers are now hoping that one of the four bidders - Etihad Airways, TPG Capital, Indigo Partners and NIIF, who have expressed interest for Jet Airways, would be chosen on May 10, by the lenders.

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ITC Working To Strengthen Its Backend For Next Level E-Choupal Initiative

Diversified conglomerate ITC Ltd is working on an aggregator model to  strengthen its backend for its e-Choupal initiative which currently enables  four million farmers in the country digitally.

At an event organised by the CII, Sanjiv Puri, managing director at ITC said, “There are huge opportunities which comes with digital technology. For our e-Choupal initiative, we are working on a backend which will empower a set  of rural youth who in turn can help the farmers”.

It is expected that under this initiative, which is in its pilot stages, a set of rural youth will be trained digitally who can learn modern technology  and mining a mobile phone app for data and pass on their knowledge to the  farmers as well as provide them with specific inputs.

This aggregator model, which includes a mobile phone app, will be the fourth version of the e-Choupal which will become the aggregator of e-services to the farmers. The existing one offers personalised crop management advisory services and increases the employability of the rural youth besides providing other digital services.

It is projected that under the version 4.0 of e-Choupal, digital technology will no longer be limited inside a kiosk and will be made available on the mobile platform.

Complementing the digital infrastructure is Choupal Pradarshan Khet which comprises customised agri-extension services, demonstration plots and training  programmes that promote best practices and assist farmers to diversify crop  portfolios.

Launched in 2000, the e-Choupal model, a network of village internet  kiosks enable small and marginal farmers, who are de-linked from the formal  market, to access real-time weather and price information, and relevant  knowledge and services to enhance farm productivity, quality and command better  prices - improving their competitiveness and capacity to manage risk.

From its current base of 4 million farmers spread over 35000 villages through 6100 kiosks across 10 states, ITC has targeted to cover 10 million farmers under this initiative.

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IPL 2019: Netflix To Stream Documentary Of Mumbai Indians


Rubco Echoes Kerala’s Rich Culture And Valor

Kerala state Rubber Co-operative Ltd. (Rubco) has a special character in the business arena and it has done something which is beyond just doing business. The company has redefined the way the co-operative sector functions and set the pace for the co-operative movement in Kerala today, the brand’s corporate site says.

Founded in 1997, Rubco started its journey with the objective of effectively utilizing the plentiful rubber resources of Kerala. Today, from a single unit company, Rubco has grown into a Rs.280 crore conglomerate with well-diversified operations and a market presence extending beyond the boundaries of Kerala.

Rubco manufactures and markets a variety of products. Their product range starts from footwear to furniture, from panel board to sleeping systems, from treat Rubber to coconut oil. The brand also manages multiple businesses such as Rubco Hawai Chappal Factory, Rubco Rubberised Coir Mattress Factory, Rubco Virgin Coconut Oil Project, Rubco Rubber Compound Mixing Plant etc.

 Rubco has also entered into technological alliances with world leaders in the respective fields; the brand has done substantial investments in modern manufacturing facilities. Rubco is managed professionally by industry experts and ably supported by a committed workforce.  Rubco is now poised to enter a high growth phase, with several new initiatives that will take the Group on a path of expansion and diversification.

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The Queens Of Corporate India

India has finally started recognizing, valuing and celebrating her ‘super girls’ who are out there to conquer the corporate world. Women have always been superstars of their territories but for a long time, the corporate world was considered to be a man’s forte. But in modern India, more and more women are proving themselves in all spheres of life including entrepreneurship and highest level of corporate management.

Here are a few of the super women from the corporate world who have not just made their families proud but also the country:

Indu Jain

Who doesn’t know Times of India? But only a few would know that Indu Jain who belongs to the Sahu Jain family is the current chairperson of India’s largest media group, Bennett, Coleman & Co. Ltd., which owns the Times of India and other large newspapers.

Kiran Mazumdar Shaw

The chairman and MD of Biocon, Dr. Kiran Mazumdar Shaw is a woman of strong will and iron determination which has led her company to become one of the biggest biotechnology brands of the country. She is also one of the richest women in India.

Naina Lal Kidwai

Naina Lal Kidwai is the country head of HSBC, who has played a critical role in monitoring functions and services of this bank throughout her career. She was the first woman to head an international bank and also the first Indian woman to graduate from Harvard Business School.

Indra Nooyi

One of the most well-known faces amongst successful Indian women entrepreneurs -Indra Nooyi is the CFO and President of PepsiCo. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Her strong acumen for business has helped the company garner 30 billion dollars worth of crucial deals within two years.

Mallika Srinivasan

Mallika Srinivasan has made a name for herself in a primarily male dominated industry. She is the chairman and CEO of Tractors And Farm Equipment (TAFE). A graduate from Wharton School, Mallika has taken TAFE to rank among the top three tractor companies.

Let's pray our tribute to all the iron ladies of our country who are making us proud, not just on Women’s Day, but every day.

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The Story Of Mysore Paints

If we say Mysore, the immediate thought that probably would come in your mind is ‘Mysore Paak’ – the sinful, delicious, sweet dish that is. But ask a native of Mysore, he would give you a list of hundred things and places in Mysore which are mention-worthy and his list would probably the name of ‘Mysore Paints’, the famous paint brand which has been coloring Mysore’s walls since 1937.

The underlying principle behind the factory of Mysore Paints was to provide employment opportunities to the locals and for effective utilization of the natural resources of the forest. The item called “Lac” was used for the manufacture of sealing waxes. – the brand’s website states.

The company was founded by Nalwadi Krishnaraja Wodeyar, then the Maharaja of Mysore province under the nomenclature “Mysore Lac & Paint Works Ltd”. During 1989, it was renamed as “Mysore Paints & Varnish Ltd. The above unit was turned into a public Limited company during 1947.

The company’s product range is as colorful as its journey and they produce the followings:

  • Industrial coatings
  • Specialties like indelible ink, road marking paint etc.
  • Epoxy paints & primers
  • Decorative coatings etc.

The company has facilities including MPVL which has 6 important departments, land & building (the company owns 7 acres of land in the heart of the city, reserves & surplus and a sophisticated R&D centre.

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Corporate Storytelling Is A Must To Engage With Your Customers

What is Corporate Story Telling?

The modern business world has become a highly competitive place where sustenance of the firm is the key. This is where strategies such as corporate storytelling get its role to play. It is the very aspect of a story, that it captures people’s attention and makes them remember, that makes corporate storytelling a wonderful step towards progress. We, as human beings have always liked stories, right from the bedtime childhood fairy tales to the famous novels of Chetan Bhagat and Ruskin Bond!

Corporate Story Telling, as the name suggests, is the spectacular way of establishing a strong bond with the common people. By the way of bringing the story of the brand, the organization and the company to life, it brings the people to become more of a part of the goal or vision that the organization strives to reach. It is, in fact, the entire population or the common man that makes the organization on the whole. This people includes all stakeholders related to the organization, the customers, the employees, shareholders and so on.

It is often the story of the entrepreneur or the emergence of the brand that takes the stage of attraction in people’s mind. One epitome of this kind of an entrepreneur-personality is Steve Jobs of Apple. It is truly inspiring to hear about the emergence of Apple Computers and is even today a hot chat-topic among the millennial worldwide.

The Significance of Corporate Story Telling - How does it affect the consumer engagement?

"Stories are a communal currency of humanity." -- Tahir Shah, inArabian Nights

Being one of the effective marketing strategies, corporate storytelling has its unique way of connecting with people. The organization and its brand reach the public with the help of the emotional content that story-telling focusses upon. People, which includes you and me, are better able to relate themselves to the organization, its goals, and purposes. Gradually, we are drawn to become the audience of the firm.

A very vital aspect to be talked about when discussing the benefits of corporate storytelling is customer loyalty. When we consider the SWOT analysis (Strength, Weakness, Opportunities, and Threats) of an organization, the major threat that often stands strong is customer loyalty. And an interesting fact is that those who have won them have never had to look back! When people get connected to the organization’s visions, it gets tough for competitors to deviate them and gain the market share. Even studies on advertising have revealed that it is more of the emotional responses to an ad that captures the audience more than the content of the advertisement.

We have classic examples of this. Even the Google’s reunion ad, which narrates the story of a granddaughter tracking down her grandfather’s childhood friend, whom he had not met after the separation between India and Pakistan, is a prominent example. Another exemplary of successful storytelling is by Nike. Nike is always known for their brand-people connectivity and one major source for this is simply their corporate storytelling!

Story Telling as a boon to the corporate – Is it necessary?

‘Corporate Story Telling’ is not a new concept. It started way back in the 1980s and the only change that occurs is the variation in dimensions and methods used to tell the stories. Earlier, corporate histories were connected with people’s meaningful stories. Today, with the advancement in technology and social media, we have even had campaigns with ‘hashtags’ that connect organizations with their target customers.

It is actually one of the best strategies, or in better terms, a ‘marketing technique or tool’ to gain the audience for business. We cannot also deny the fact that the storytelling renders positivity and enhances unity in human society. Corporate communities are created out of this method of corporate storytelling. Thus, an authentic, passionate story of the organization never fails to connect with the people’s heart. To put it in layman terms, powerful brands really know what corporate storytelling can do for their bottom line. They recognize the impact of a good story on their business, and consequently, every business now wants to ‘tell a story’.

The actual knack of telling a story – Getting it right!

"The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions."

-- Michael Margolis

As mentioned earlier, we see the power of story-telling is not small for the corporate world. But most often, corporates just get stuck after getting the advice. They find it difficult to proceed from a particular point, that is, how and what is the storytelling techniques? What are the good examples of business story-telling to learn from? What can make the story capture the heart of the public and convert them to followers and buyers? All these questions are vital aspects to be thought about for making progress in the business.

So, let’s get to what actually works behind the success in story-telling. Basically defined, corporate storytelling is the strategic technique of using content to convey the message you wish to convey to the audience, being a good salesperson. This way turns out to create a bigger impact than the traditional advertising methods. Next, given the development in technology, the business world is more transparent and it becomes obvious that customers demand more. This means that the story that is told must be capable of influencing the customer behavior for the business to prosper. Stories help change the perception and deepen the relationship between the customer and the brand. The next important feature to concentrate upon is making the story interesting (inclusion of a dramatic element) to reach the right audience. Context, trust, and simplicity are three normal but powerful words to be set as standards for the story.Being consistent is another important thing to remember. As mentioned earlier, Apple and Nike are the best examples.

Techniques to improve corporate storytelling

Here are a few steps that can be followed to improve corporate storytelling –

  1. Focus on the key driver of your business – for example, the entrepreneur’s story, etc.
  2. Bring an adventurous dimension to the story – people are often attracted to something which is unconventional and different from normal life and stereotypes.
  3. Seek advice, training and equip yourself with the help of experts in the world.
  4. Measure your competitors and their strengths and adopt a suitable strategy in story-telling.
  5. Usage of modern media and technology – with the growth of Youtube and SEO, story-telling has never been easier.

It is also important to keep the following things in mind to make the storytelling better –

  1. The mode of delivery of the story
  2. It need not be unique
  3. It is vital to have a consistent strategy to be followed.
  4. The marketing campaigns must possess an anticipation element
  5. Remember, “People don’t buy ‘WHAT they buy’, but they buy ‘WHY they buy’ (Simon Sinek)
  6. The story must relate to the dreams of the target audience
  7. A memorable content is a must in storytelling

It is true just as Rudyard Kipling once said, “If History were taught in the form of stories it would never be forgotten!”

Image courtesy:-Pexel images

Courtsey: AdmitKard


Coca Cola Golden Spoon Awards Honour Food And Grocery Retailers

BIG BAZAAR wins large format Food and Grocery Retail Award

The second day of the 11th annual mega congregation of the India Food Forum held in Mumbai last evening culminated with the Coca Cola Golden Spoon Awards, which honoured outstanding achievers among India’s leading food service chains and food & grocery retailers.

The jury comprised of distinguished personalities in the field of research and consulting with thorough insights into the business of foodservice/ food & grocery and included Ajay Macaden (Executive Director, Nielsen India), Ankur Shiv Bhandari (Founder & CEO, Asbicon Group), B. S. Nagesh (Founder, TRRAIN), Harminder Sahni (Founder & Md, Wazir Advisors), Sunil Kumar (Alagh Founder & Chairman, SKA Advisors), Prof. Ravi Dhar (Yale School of Management), Harish Bijoor (Founder / Harish Bijoor Consults), Saloni Nangia (President, Technopak India),Rama Bijapurkar (Expert Marketing Strategy & Consumer Behavior) among others.

The three categories of awards were:

  • Coca Cola Golden Spoon Awards 2018 powered by Dukes: Images Awards for Excellence in Food and Grocery Retail
  • IMAGES Food Service Awards
  • IMAGES Food Startups and Innovation Awards

Here is the list of winners across different categories: -


  • IMAGES Most Admired F & G Retailer of the Year - Big Bazaar
  • IMAGES Most Admired Specialty Store - Nuts & Spices
  • IMAGES Most Admired National Supermarket - Easyday
  • IMAGES Most Admired National Supermarket - Easyday
  • IMAGES Most Admired Human Resource Policies & Initiatives - HyperCity
  • IMAGES Most Admired Category Performer of the Year - Nitin Bhujbale, Category Manager, Beverages,Trent Hypermarket and Saif Kohari, Category Manager, Processed Food, Savories & Confectionery, Trent Hypermarket
  • IMAGES Excellence Award: Regional Chains - Modern Bazaar & Ratnadeep Supermarkets
  • IMAGES Most Admired Retailer of The Year of The Year: Technology Implementation in Store Operations & Loyalty Programs - SPAR - 3D virtual show room
  • IMAGES Most Admired Brand Retailer Partnership - Star Bazaar & Ferrero
    • 1st Runner-Up: bigbasket & Ayush
    • 2nd Runner-up: Spencer’s & Kissan
  • IMAGES Most Admired Innovation In Food Ingredients, Products & Processes - Future Consumer - Desi Atta
    • Runner-up: HUL - Knorr Croutons
  • IMAGES Most Admired Innovation In Retail Offering, Formats & Services - Wow! Momo – Innovative Formats
    • Runner-up: HyperCity - India's First Self-Checkout Store
  • IMAGES Most Admired Marketing & Promotions - HUL - Kissan Engagement Platform
    • 1st Runner-up: HUL - Knorr Confused Bhook
    • 2nd Runner-up: Travel Food Services – Indonesian Food Festival


  • Cafe Delhi Heights (Café/Restaurant, Delhi) MD, Vikrant Batra
  • KOI - Asia Dining (Asian Restaurant, Goa) Chef-cum-Partner Shefali Gandhi
  • Loyal World (F&G Store, Bangalore) Executive Director Shabeer Ali
  • Brown Tree (F&G Store, Chennai) MD Dinesh Kumar


  • IMAGES Most Admired Foodservice Retailer of the year: Cafes and Juice Bars - Starbucks
  • IMAGES Most Admired Foodservice Retailer of the Year: QSR Indian Origin - Wow! Momo
  • IMAGES Most Admired Foodservice Retailer of the Year: Pubs & Bars - The Beer Café
  • IMAGES Most Admired Foodservice Retailer of the Year: Ice Cream & Dessert Parlours - The Chocolate Room
  • IMAGES Most Admired Foodservice Retailer of the year: DINE-IN - Paradise (Casual Dine in)
  • IMAGES Most Admired Foodservice Retailer of the year: DINE-IN - Copper Chimney (Fine Dine in)
  • IMAGES Most Admired Foodservice Retailer of the year: One Specific Outlet - A Reverie
  • IMAGES Most Admired Food Court of the year: Food Quest, Elante Chandigarh (North), GVK One, Hyderabad (South), Q Court, Quest Mall, Kolkata (East) and Phoenix Marketcity, Pune (West)
  • IMAGES Excellence Award - Burger King
  • IMAGES Most Admired Food Service Group of the Year - Impresario Entertainment & Hospitality


  • IMAGES Most Admired Food Startups of the Year:
    • Frshly
    • Thickshake Factory
    • Jarlie
    • Earthy Tale
    • NumberMall


Indian Food Start-ups Get Straight Entry Into Prestigious Amazon Global Launch Pad

Inner Being Wellness, 4700BC Popcorn and Earthy Tales share honours at India Food Forum

Bringing in disruption in changing the food taste in India, three start-ups clinched honours to be a part of the prestigious Amazon Global Launch Pad held at the India Food Forum 2018 here late evening Thursday.

The three start-ups -- Inner Being Wellness, 4700BC Popcorn and Earthy Tales, were selected out of 16 shortlisted over 184 in all. The 16-start-ups presented their ideas, execution strategy, implementation stages and payoff to an eminent jury panel of 16 members.

Congratulating the three winners - Amandeep Lohan, Head, Amazon Launchpad said, “The Amazon launch pad will work with the start-ups, who will have privileged access to a number of tools and mechanisms that will help launch products, get them discovered, build their brand, and help sell globally. These include inclusion in the curated Amazon Launchpad store, the one-stop destination to find products from entrepreneurial companies, seller development including account management and customized recommendations on product launches and enhanced quality content with unique product page experience and support to go global.”

The Launchpad is a unique program showcasing unique and exciting products from startups around the world, making it easy for them to launch new products to millions of Amazon customers. The Amazon Launchpad storefront offers customers a one-stop shop to discover a curated selection of cool and innovative products from entrepreneurial companies. Current Amazon Launchpad marketplaces include: US, UK, Germany, France, Mexico, Canada, China, Japan and India.

Among the three winners, Inner Being believes in the power of pure plant extracts, ancient wisdom and their synergy with modern research methodology while 4700BC Popcorn of Zea Maize has innovated different flavours by refining and funneling to the levels of ‘micro microns’ to derive unparalleled quality of taste and hygiene in popcorn segment.

Earthy Tales believes in ‘Farmers First’ and has encouraged and mentored farmers on going back to the age-old techniques of farming by using natural resources (cow dung, cow urine, neem, dhatura etc.) to increase soil fertility and natural pest resistance as also help them attain Organic Certification and reaching their products to the end customers within 24-hours.

Amritha William, Nutritionist and team of Inner Being Wellness; Chirag Gupta, Founder, Zea Maize that has developed the brand 4700BC Popcorn; and Narinder Sondhi, Co-Founder & Mentor, Deepak Sabharwal, Co-founder & CEO and H C Yadav, Co-founder and Mentor and team of Earthy Tales were conferred the award.

Apart from the Amazon awards, the eminent jury had also selected five more start-ups for the Coca Cola Golden Spoon Awards and Images Food Start-ups & Innovation Awards that included Frshly (Food Service Aggregator), The Thick Shake Factory (Food Service), Jarlie (Food service), Earthy Tales (Organic Farm to Fork) and Numbermall (B2B platform for food and grocery suppliers and retailers).


Recognized by the international retail community through its B2B Magazines, business conferences, exhibitions, research publications, and digital media, the IMAGES GROUP is India's largest retail intelligence organization that is trusted as the catalyst for profitable growth of modern retail through knowledge platform leadership. A strong portfolio of business publications has served since 1992 to inform, advise and inspire leaders and decision makers of the retail industry.


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